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30 Global Marketing & Consumer Psychology

Level 6

Unit Aim

This unit enables learners to critically examine global marketing strategy alongside consumer psychology in international contexts.

Learners will develop an advanced understanding of how cultural, social, and psychological factors influence consumer behaviour across global markets, and how organisations apply this understanding to design, implement, and evaluate effective and ethical global marketing strategies.

Learning Outcomes

During this unit, you will cover the below four learning outcomes:

LO1: Understand global marketing strategy in an international context
LO2: Understand consumer psychology in global and cross-cultural markets
LO3: Understand global branding and communication in international markets
LO4: Understand ethical, social, and contextual issues in global marketing and consumer psychology

01 Business Environment & Organisations

Level 4

Unit Aim This unit introduces learners to the fundamental concepts, structures and functions of organisations operating within contemporary business environments. Learners will explore how external forces shape strategic choices, how organisations are structured internally, and how legal, ethical and sustainability requirements influence business practices. Learning Outcomes During this unit, you will cover the below four […]

02 People & Teamwork in Organisations

Level 4

Unit Aim This unit develops an understanding of how people behave within organisations and how effective teamwork, communication, motivation and conflict management contribute to organisational performance. Learners will explore key organisational behaviour concepts that underpin effective people management at work. Learning Outcomes During this unit, you will cover the below four learning outcomes: LO1: Understand […]

04 Introduction to Operations & Business Processes

Level 4

Unit Aim This unit introduces learners to the fundamental principles of operations management and organisational processes. It explores how goods and services are produced, the importance of efficient workflows, and how organisations design and manage their operations to achieve quality, productivity and customer satisfaction. Learners will develop an understanding of core process concepts that underpin […]