This unit aims to develop students’ critical and applied understanding of the fundamental principles underpinning business, enterprise, and entrepreneurship within contemporary economic and organisational contexts. It provides students with a robust foundation in business economics, enabling them to analyse how supply and demand, cost structures, market forces, and resource constraints influence pricing, production, and strategic decision-making across different market structures.
The unit places particular emphasis on small and medium-sized enterprises (SMEs), exploring their defining characteristics, operational challenges, and strategic approaches to competitiveness, growth, innovation, and risk management. Students will evaluate how SMEs operate within dynamic and uncertain environments, assessing the effectiveness of entrepreneurial strategies through real-world examples and evidence-based analysis.
Students will critically examine the role of entrepreneurship within the global economy, considering how innovation, market trends, and macroeconomic and microeconomic forces shape business opportunities and outcomes. The unit encourages learners to explore the interconnectedness of entrepreneurship, innovation, and economic forces, and how successful ventures adapt to global challenges such as digitalisation, sustainability pressures, and changing consumer behaviour.
Finally, the unit develops students’ understanding of leadership and management theories and practices relevant to entrepreneurial and engineering contexts. Students will analyse a range of leadership styles and management approaches, evaluating how these can be effectively applied to lead teams, drive performance, and support the growth, sustainability, and competitive advantage of entrepreneurial ventures.
During this unit, you will cover the below four learning outcomes:
LO1: Analyse the economics of business
LO2: Evaluate the features and strategies of SMEs
LO3: Critically analyse the role of entrepreneurship within the global economy, evaluating the impact of innovation, market trends, and economic forces on business success
LO4: Evaluate various leadership and management theories to effectively lead entrepreneurial ventures